There are many ways to brainstorm and create new business ideas. You can use any way to come up with ideas. Initially, you may need to work with as many as 100 ideas. You can do this alone or in a group. The advantage of doing the brainstorming in a group is the diversity of ideas that can surface. As a general rule, you should not judge any idea at this stage. Write the 100 ideas down on a piece of paper or flip chart.
“The best way to have a good idea is to have lots of ideas”
Linus Pauling, American Chemist and 2 times Nobel Prize Winner
From the 100 ideas, work your way down to 10 ideas. This does not necessarily mean that the other 90 ideas are worthless. We will explore on the use of the remaining 90 ideas later. For these 10 ideas, proceed to the next step.
Have Lots of Ideas