Another good source of attributes is the competitive advantage of the location you are operating from. For instance, you may reside in a location where there is an abundant supply of certain goods available at attractive prices. Alternatively, the region could be in a cluster of interconnected businesses giving a particular industry a significant cost advantage. On the other hand, you could be living in an area which has a seemingly endless supply of waste materials discarded regularly. Making use of these waste materials to come up with marketable products will definitely give you a competitive advantage.